Now showing items 1-10 of 10

    • Günter, Bernd; John, Hartmut (2000)
      Mit dem vorliegenden Band wollen die Herausgeber der in Deutschland nur zögerlich in Gang kommenden Diskussion um Methoden und Strategien der Besucherbindung im Museum neue Impulse geben. Hierdurch soll das in vielen Museen ...
    • Tian, Kelly; Dong, Lily (2010)
      This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is ...
    • Knorre, Susanne; Müller-Peters, Horst; Wagner, Fred (2020)
      In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big Data und diskutieren die konkreten Implikationen in verschiedenen Lebensbereichen. In einer repräsentativen ...
    • Silberer, Günter (2009)
    • Silberer, Günter, (2009)
      Die Bedeutung der Kundenkenntnis für den Markterfolg der Anbieter ist unbestritten. Dennoch wissen wir wenig darüber, wie gut die Anbieter ihre Kunden kennen. Dies gilt auch für den Handel. Deshalb befasst sich die hier ...
    • Kvalnes, Øyvind (2019)
      This book is open access under a CC-BY license. Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. ...
    • Tan, Corinne (2018)
      How are users influenced by social media platforms when they generate content, and does this influence affect users’ compliance with copyright laws? These are pressing questions in today’s internet age, and Regulating ...
    • Monteleone, Erminio; Bertuccioli, Mario (2008)
      Over the last decade there has been a growing interest in sensory science in Italy. This has clearly resulted in an increase in the number of researchers engaged in this sector and the number of companies that exploit ...
    • Silberer, Günter (2009)
      Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent ...
    • Silberer, Günter, (2009)
      Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent ...