TY  - BOOK
AU  - Karush, Matthew B.
AB  - In an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with jazz and Hollywood cinema shaped Argentina's domestic cultural production in crucial ways, as Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing &quot;authentic&quot; Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited.
DO  - 10.1215/9780822395331
ID  - OAPEN ID: 648152
ID  - OAPEN ID: OCN: 793202311
KW  - History
KW  - Argentina
KW  - Buenos Aires
KW  - Juan Perón
KW  - Media culture
KW  - Melodrama
KW  - Peronism
KW  - Working class
L1  - https://library.oapen.org/bitstream/id/e0ad5de4-e0c6-4942-82c4-f77abbec9a01/648152.pdf
LA  - English
LK  - http://library.oapen.org/handle/20.500.12657/30265
PB  - Duke University Press
PP  - Durham, NC
PY  - 2012-04-26
SN  - 9780822395331
TI  - Culture of Class : Radio and Cinema in the Making of a Divided Argentina, 1920–1946
ER  - 
