TY  - BOOK
AU  - Miller, Daniel
AU  - Sinanan, Jolynna
AU  - Wang, Xinyuan
AU  - McDonald, Tom
AU  - Haynes, Nell
AU  - Costa, Elisabetta
AU  - Spyer, Juliano
AU  - Venkatraman, Shriram
AU  - Nicolescu, Razvan
AB  - How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.
DO  - 10.14324/111.9781910634493
ID  - OAPEN ID: 604151
ID  - OAPEN ID: OCN: 944252219
KW  - social media
KW  - society
KW  - memes
KW  - Anthropology
KW  - China
KW  - Facebook
KW  - Field research
L1  - https://library.oapen.org/bitstream/id/34c04103-5977-4f5b-8345-d858595c70c2/604151.pdf
LA  - English
LK  - http://library.oapen.org/handle/20.500.12657/32834
PB  - UCL Press
PY  - 2016
SN  - 9781910634479
SN  - 9781910634486
SN  - 9781910634516
SN  - 9781910634523
TI  - How the World Changed Social Medianull
ER  - 
