TY - BOOK AU - Hellman, Heikki AB - “Channel Three will entertain you when television gets too serious”, the new entrant in Finland’s broadcast television announced proudly at its launch in 1986. Channel Three was the first fully commercial television channel in the Nordic countries, founded and owned by a group of odd bedfellows: the public broadcaster YLE, its long standing commercial companion MTV and a growing electronics giant Nokia. The plans to start a commercial TV station were first severely opposed by leading politicians, but it was finally approved as a means to fight back international satellite channels and the efforts of major newspaper companies to enter the television market. Drawing from media policy studies and based on archive documents, contemporary media coverage and interviews of the main actors, the book provides a thorough analysis of the stages of Channel Three, indicating how it, despite its short lifespan, contributed profoundly to the commercialization and marketization of television in Finland. DO - 10.21435/ht.258 ID - OAPEN ID: 641490 ID - OAPEN ID: OCN: 1030819191 KW - media KW - tv-companies KW - communication policy KW - commercial tv KW - tv L1 - https://library.oapen.org/bitstream/id/8636fc36-d7d0-4e8d-9155-9b7a7a6b9f88/641490.pdf LA - Finnish LK - http://library.oapen.org/handle/20.500.12657/30883 PB - Finnish Literature Society / SKS PP - Helsinki PY - 2012 SN - 9789522223395;9789522229885 TI - Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessanull ER -