TY  - BOOK
AU  - Börger, Tobias
AB  - Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based environmental valuation techniques such as the Contingent Valuation Method (CVM). Therefore, the study deals with the assessment of the conditions for the occurrence of SDR in CVM interviews. A behavioral model is devised to take into account a set of factors triggering SDR responses. The impact of these factors of SDR on willingness to pay (WTP) responses is tested. The results reveal that the relevant factors do not affect WTP statements simultaneously but rather influence them in an independent manner. These findings can improve future CVM studies by identifying respondents who are prone to be influenced by SDR.
DO  - 10.3726/978-3-653-01583-6
ID  - OAPEN ID: 1002699
ID  - OAPEN ID: OCN: 818875318
KW  - Biodiversity preservation
KW  - Börger
KW  - China
KW  - Contingent Valuation Method (CVM)
KW  - Desirability
KW  - Environmental
KW  - Response bias
KW  - Social
KW  - Survey methodology
KW  - Valuation
KW  - Welfare measurement
KW  - Yunnan
L1  - https://library.oapen.org/bitstream/id/a0b1d957-4227-46b8-8550-4151107daa0b/1002699.pdf
LA  - English
LK  - http://library.oapen.org/handle/20.500.12657/27313
PB  - Peter Lang International Academic Publishers
PP  - Bern
PY  - 2012-07-24
SN  - 9783653015836
TI  - Social Desirability and Environmental Valuationnull
ER  - 
