TY - BOOK AU - Dolnicar, Sara AU - Grün, Bettina AU - Leisch, Friedrich AB - Business; Management science; Market research; Statistics  DO - 10.1007/978-981-10-8818-6 ID - OAPEN ID: 1007085 KW - Business KW - Management science KW - Market research KW - Statistics  L1 - https://library.oapen.org/bitstream/id/abc5e505-86ce-4b8b-a78c-b0048dafd47d/1007085.pdf LA - English LK - http://library.oapen.org/handle/20.500.12657/23073 PB - Springer Nature PP - Singapore PY - 2018 TI - Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful ER -