TY  - BOOK
AU  - Venkatraman, Shriram
AB  - One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
DO  - 10.26530/OAPEN_630700
ID  - OAPEN ID: 630700
ID  - OAPEN ID: OCN: 990030821
KW  - india
KW  - caste
KW  - social media
KW  - technology
KW  - Facebook
KW  - Mobile phone
KW  - Twitter
KW  - WhatsApp
L1  - https://library.oapen.org/bitstream/id/01dda10b-c83c-4c19-9a30-c2f5d4a2aadb/630700.pdf
LA  - English
LK  - http://library.oapen.org/handle/20.500.12657/31352
PB  - UCL Press
PY  - 2017
SN  - 9781911307969
TI  - Social Media in South Indianull
ER  - 
