TY  - BOOK
AU  - Pasquier, Martial
AU  - Villeneuve, Jean-Patrick
AB  - This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
DO  - 10.4324/9781315622309
ID  - OAPEN ID: ONIX_20210212_9781317222613_11
KW  - communication ethics
KW  - communication models
KW  - communication strategies
KW  - communication theory
KW  - co-branding
KW  - crisis communication
KW  - Jean-Patrick Villeneuve
KW  - marketing instruments
KW  - non-profit management
KW  - public administration
KW  - public communication
KW  - public management
KW  - public marketing
KW  - public sector marketing
KW  - public-private partnerships
KW  - social marketing
L1  - https://library.oapen.org/bitstream/id/ff6b0592-468e-4f1c-a90c-0b17e09beed7/oa-9781317222613.pdf
LA  - English
LK  - https://library.oapen.org/handle/20.500.12657/46734
PY  - 2018
TI  - Marketing Management and Communications in the Public Sectornull
ER  - 
