TY  - BOOK
AU  - McDonald, Tom
AB  - China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.
DO  - 10.14324/111.9781910634691
ID  - OAPEN ID: 618833
ID  - OAPEN ID: OCN: 964846410
KW  - culture
KW  - social media
KW  - society
KW  - ethnography
KW  - China
KW  - Qzone
KW  - Tencent QQ
KW  - WeChat
L1  - https://library.oapen.org/bitstream/id/166d74fc-c6b5-453f-8387-abaac22e3807/618833.pdf
LA  - English
LK  - http://library.oapen.org/handle/20.500.12657/32062
PB  - UCL Press
PY  - 2016
SN  - 9781910634677
SN  - 9781910634684
SN  - 9781910634707
SN  - 9781910634714
SN  - 9781911307310
TI  - Social Media in Rural China : Social Networks and Moral Frameworks
ER  - 
