Drones and the Creative Industry
Innovative Strategies for European SMEs
Contributor(s)
Santamarina-Campos, Virginia (editor)
Segarra-Oña, Marival (editor)
Language
EnglishAbstract
This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.
Keywords
Business; Management science; Management; Industrial management; Digital media; Small business; Motion pictures; Culture—Economic aspectsDOI
10.1007/978-3-319-95261-1Publisher
Springer NaturePublisher website
https://www.springernature.com/gp/products/booksPublication date and place
Cham, 2018Classification
Films, cinema
Television
Media studies
Economics
Research and development management
Small businesses and self-employment