Market Segmentation Analysis

Understanding It, Doing It, and Making It Useful

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Author(s)
Dolnicar, Sara
Grün, Bettina
Leisch, Friedrich
Language
English
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Abstract
Business; Management science; Market research; Statistics 
URI
http://library.oapen.org/handle/20.500.12657/23073
Keywords
Business; Management science; Market research; Statistics 
DOI
10.1007/978-981-10-8818-6
Publisher
Springer Nature
Publisher website
https://www.springernature.com/gp/products/books
Publication date and place
Singapore, 2018
Series
Management for Professionals,
Classification
Market research
Probability and statistics
Pages
324
Rights
https://creativecommons.org/licenses/by/4.0