Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

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Contributor(s)
GATE, Germany (editor)
Collection
Knowledge Unlatched (KU)
Number
101782
Language
German
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Abstract
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
URI
http://library.oapen.org/handle/20.500.12657/30946
Keywords
Sociology; Studierende; Bitly; Campus; Customer-Relationship-Management; Facebook; Hochschulmarketing; Marketing; Mobile App; Social media; Suchmaschinenoptimierung; Web-Seminar
DOI
10.3278/6004519w
ISBN
9783763957507
OCN
1030819052
Publisher
W. Bertelsmann Verlag
Publication date and place
Bielefeld, 2016-07-27
Grantor
Series
Schriftenreihe Hochschulmarketing,
Public remark
Relevant Wikipedia pages: Bitly - https://de.wikipedia.org/wiki/Bitly; Campus - https://de.wikipedia.org/wiki/Campus; Customer-Relationship-Management - https://de.wikipedia.org/wiki/Customer-Relationship-Management; Facebook - https://de.wikipedia.org/wiki/Facebook; Hochschulmarketing - https://de.wikipedia.org/wiki/Hochschulmarketing; Marketing - https://de.wikipedia.org/wiki/Marketing; Mobile App - https://de.wikipedia.org/wiki/Mobile_App; Social Media - https://de.wikipedia.org/wiki/Social_Media; Suchmaschinenoptimierung - https://de.wikipedia.org/wiki/Suchmaschinenoptimierung; Web-Seminar - https://de.wikipedia.org/wiki/Web-Seminar
Rights
https://creativecommons.org/licenses/by-sa/4.0/legalcode