Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

dc.contributor.author	Dolnicar, Sara
dc.contributor.author	Grün, Bettina
dc.contributor.author	Leisch, Friedrich
dc.date.accessioned	2020-03-18 13:36:15
dc.date.accessioned	2020-04-01T09:02:19Z
dc.date.available	2020-04-01T09:02:19Z
dc.date.issued	2018
dc.identifier	1007085
dc.identifier.uri	http://library.oapen.org/handle/20.500.12657/23073
dc.description.abstract	Business; Management science; Market research; Statistics
dc.language	English
dc.relation.ispartofseries	Management for Professionals
dc.subject.classification	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research	en_US
dc.subject.classification	thema EDItEUR::P Mathematics and Science::PB Mathematics::PBT Probability and statistics	en_US
dc.subject.other	Business
dc.subject.other	Management science
dc.subject.other	Market research
dc.subject.other	Statistics
dc.title	Market Segmentation Analysis
dc.title.alternative	Understanding It, Doing It, and Making It Useful
dc.type	book
oapen.identifier.doi	10.1007/978-981-10-8818-6
oapen.relation.isPublishedBy	6c6992af-b843-4f46-859c-f6e9998e40d5
oapen.pages	324
oapen.place.publication	Singapore