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        Deutsch-chinesische Studienangebote erfolgreich managen

        Rahmenbedingungen und Erfolgsfaktoren aus interkultureller Perspektive

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        Author(s)
        Kuhn, Katja
        Fekete, Patrick
        Language
        German
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        Abstract
        In diesem Open Access-Buch liefern Katja Kuhn und Patrick Fekete eine hilfreiche Unterstützung zur erfolgreichen Entwicklung und Realisierung deutsch-chinesischer Studienprogramme. Basierend auf einer detaillierten Beschreibung des chinesischen Bildungssystems sowie einer Analyse der wirtschaftlichen, politischen, kulturellen und sozialen Rahmenbedingungen werden die wesentlichen Züge sowie Entwicklungen des chinesischen Bildungssystems identifiziert. Abschließend leiten die Autoren praktische Handlungsempfehlungen und Erfolgsfaktoren für eine gelungene Ausgestaltung deutsch-chinesischer Kooperationsprogramme ab.
        URI
        http://library.oapen.org/handle/20.500.12657/23153
        Keywords
        Business; Management science; International business enterprises—Cross-cultural studies; Globalization; Markets; Organization; Planning
        DOI
        10.1007/978-3-658-23534-5
        Publisher
        Springer Nature
        Publisher website
        https://www.springernature.com/gp/products/books
        Publication date and place
        Wiesbaden, 2019
        Classification
        Management of specific areas
        Market research
        Organizational theory and behaviour
        Pages
        95
        Rights
        https://creativecommons.org/licenses/by/4.0
        • Imported or submitted locally

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        • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

        Credits

        • logo EU
        • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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