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dc.contributor.authorMoser, Karin
dc.date.accessioned2020-01-07 16:47:06
dc.date.accessioned2020-04-01T09:20:58Z
dc.date.available2020-04-01T09:20:58Z
dc.date.issued2019
dc.identifier1006587
dc.identifier.urihttp://library.oapen.org/handle/20.500.12657/23559
dc.description.abstractFilmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
dc.languageGerman
dc.relation.ispartofseriesWerbung – Konsum – Geschichte
dc.subject.classificationbic Book Industry Communication::H Humanities::HB History::HBJ Regional & national history::HBJD European history
dc.subject.classificationbic Book Industry Communication::H Humanities::HB History::HBL History: earliest times to present day::HBLW 20th century history: c 1900 to c 2000
dc.subject.classificationbic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTB Social & cultural history
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCZ Economic history
dc.subject.otherCulture of memory
dc.subject.othermedia history
dc.subject.otheradvertising
dc.titleDer österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
dc.typebook
oapen.identifier.doi10.1515/9783110622300
oapen.relation.isPublishedBy2b386f62-fc18-4108-bcf1-ade3ed4cf2f3
virtual.oapen_relation_isPublishedBy.publisher_nameDe Gruyter
virtual.oapen_relation_isPublishedBy.publisher_websitehttps://www.degruyter.com/
oapen.relation.isbn9783110618969;9783110619140
oapen.pages307
oapen.place.publicationBerlin/Boston


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