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dc.contributor.authorMoser, Karin
dc.date.accessioned2019-12-18 23:55
dc.date.accessioned2020-01-07 16:47:06
dc.date.accessioned2020-04-01T09:20:58Z
dc.date.available2020-04-01T09:20:58Z
dc.date.issued2019
dc.identifier1006587
dc.identifierOCN: 1121054273en_US
dc.identifier.urihttp://library.oapen.org/handle/20.500.12657/23559
dc.description.abstractFilmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
dc.languageGerman
dc.relation.ispartofseriesWerbung – Konsum – Geschichte
dc.subject.classificationthema EDItEUR::N History and Archaeology::NH History::NHD European historyen_US
dc.subject.classificationthema EDItEUR::N History and Archaeologyen_US
dc.subject.classificationthema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999en_US
dc.subject.classificationthema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural historyen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic historyen_US
dc.subject.otherCulture of memory
dc.subject.othermedia history
dc.subject.otheradvertising
dc.titleDer österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
dc.typebook
oapen.identifier.doi10.1515/9783110622300
oapen.relation.isPublishedBy2b386f62-fc18-4108-bcf1-ade3ed4cf2f3
oapen.relation.isbn9783110618969;9783110619140
oapen.pages307
oapen.place.publicationBerlin/Boston
oapen.identifier.ocn1121054273


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