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    Chapter 3 Comparative aspects of the Song and Dance Celebration of the Baltic countries in the context of nation- branding processes

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    Author(s)
    Muktupāvela, Rūta
    Laķe, Anda
    Language
    English
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    Abstract
    This chapter focusses on an analysis of the SDC in the context of the development of nation-branding. Two ways of developing international recognition can be outlined: special strategies created by experts and spontaneous, endogenous branding, stemming from traditional cultural symbols important to people. At the beginning of the twenty- fi rst century, the Baltic countries were involved in a purposeful state- fi nanced policy to create their nation brands. During this process, the use of the informal symbol of ‘singing nations’, typical of the Baltic countries, was consciously avoided because of the recommendations of nation- branding professionals. Nevertheless, this symbol, expressed in the form of the SDC, is an important and infl uential agent from the cultural, social, ideological and economic point of view, as well as in contexts of international communication.
    Book
    Heritage and Festivals in Europe
    URI
    http://library.oapen.org/handle/20.500.12657/23842
    Keywords
    Heritage; song; dance; Baltic countries
    ISBN
    9780429202964
    OCN
    1135844968
    Publisher
    Taylor & Francis
    Publisher website
    https://taylorandfrancis.com/
    Publication date and place
    2019
    Imprint
    Routledge
    Classification
    Humanities
    Pages
    19
    Public remark
    3-8-2020 - No DOI registered in CrossRef for ISBN 9780367186760
    Rights
    http://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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