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    Out of the Shadows, Into the Streets!

    Transmedia Organizing and the Immigrant Rights Movement

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    Author(s)
    Costanza-Chock, Sasha
    Language
    English
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    Abstract
    An exploration of social movement media practices in an increasingly complex media ecology, through richly detailed cases of immigrant rights activism.For decades, social movements have vied for attention from the mainstream mass media—newspapers, radio, and television. Today, many argue that social media power social movements, from the Egyptian revolution to Occupy Wall Street. Yet, as Sasha Costanza-Chock reports, community organizers know that social media enhance, rather than replace, face-to-face organizing. The revolution will be tweeted, but tweets alone do not the revolution make. In Out of the Shadows, Into the Streets! Costanza-Chock traces a much broader social movement media ecology. Through a richly detailed account of daily media practices in the immigrant rights movement, the book argues that there is a new paradigm of social movement media making: transmedia organizing. Despite the current spotlight on digital media, Costanza-Chock finds, social movement media practices tend to be cross-platform, participatory, and linked to action. Immigrant rights organizers leverage social media creatively, even as they create media ranging from posters and street theater to Spanish-language radio, print, and television.Drawing on extensive interviews, workshops, and media organizing projects, Costanza-Chock presents case studies of transmedia organizing in the immigrant rights movement over the last decade. Chapters focus on the historic mass protests against the anti-immigrant Sensenbrenner Bill; coverage of police brutality against peaceful activists; efforts to widen access to digital media tools and skills for low-wage immigrant workers; paths to participation in DREAM activism; and the implications of professionalism for transmedia organizing. These cases show us how savvy transmedia organizers work to strengthen movement identity, win political and economic victories, and transform public consciousness forever.
    URI
    http://library.oapen.org/handle/20.500.12657/26053
    Keywords
    immigration; online media
    ISBN
    9780262028202
    OCN
    1100520043
    Publisher
    The MIT Press
    Publisher website
    https://mitpress.mit.edu/
    Publication date and place
    Cambridge, 2014
    Classification
    Media studies: advertising and society
    Civics and citizenship
    Pages
    296
    Public remark
    21-7-2020 - No DOI registered in CrossRef for ISBN 9780262322812
    Rights
    http://creativecommons.org/licenses/by-nc/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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