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    Das Kaufverhalten im Antiquitaetenmarkt

    Eine empirische Analyse der Kaufmotive, ihrer Bestimmungsfaktoren und Verhaltenswirkungen

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    Language
    German
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    Abstract
    Antiquitäten sprechen als einzigartige Individualgüter ein breites Spektrum sozialer, psychischer, ästhetischer und funktionaler Bedürfnisse an. Die Inhaltsanalyse der Käufermotivation, d.h. die Frage nach dem Warum von Antiquitätenkäufen, steht im Mittelpunkt der vorliegenden Arbeit. Zugleich wird nach den personalen, situativen und warenbezogenen Bestimmungsgrössen sowie den empirisch erfassbaren Verhaltenswirkungen der Motive gefragt. Eine an den Motivationsstrukturen orientierte Käufertypologie bildet die Grundlage der Diskussion eines zielgruppenspezifischen Antiquitätenmarketing.
    URI
    http://library.oapen.org/handle/20.500.12657/27086
    Keywords
    Analyse; Antiquitätenmarkt; Bestimmungsfaktoren; Eine; empirische; Honsel; ihrer; Kaufmotive; Kaufverhalten; Verhaltenswirkungen
    DOI
    10.3726/b13582
    ISBN
    9783631750247
    OCN
    1082959251
    Publisher
    Peter Lang International Academic Publishers
    Publisher website
    https://www.peterlang.com/
    Publication date and place
    Bern, 2018
    Series
    Schriften zu Marketing und Management, 9
    Classification
    Market research
    Pages
    395
    Rights
    https://creativecommons.org/licenses/by/4.0/legalcode
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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