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dc.contributor.authorTiwari, Rajnish
dc.contributor.authorBuse, Stephan
dc.date.accessioned2018-12-03 15:58:27
dc.date.accessioned2020-04-01T11:59:22Z
dc.date.available2020-04-01T11:59:22Z
dc.date.issued2007
dc.identifier1002337
dc.identifierOCN: 1082958790en_US
dc.identifier.urihttp://library.oapen.org/handle/20.500.12657/27668
dc.description.abstractMobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank.
dc.languageGerman
dc.subject.classificationthema EDItEUR::U Computing and Information Technology::UM Computer programming / software engineeringen_US
dc.subject.otherMobile Banking
dc.subject.otherMobile Commerce
dc.subject.otherBanking Sector
dc.subject.otherHamburg University of Technology
dc.subject.otherInternational Management
dc.subject.otherUniversity of Hamburg
dc.titleThe Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
dc.typebook
oapen.identifier.doi10.15460/HUP.16
oapen.relation.isPublishedBy35685259-3553-4bae-af55-685815864a93
oapen.relation.isbn9783937816319
oapen.collectionAG Univerlage
oapen.pages233
oapen.place.publicationHamburg
oapen.identifier.ocn1082958790


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