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    Social Capital Online

    Alienation and Accumulation

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    Author(s)
    Faucher, Kane
    Language
    English
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    Abstract
    "What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping. A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society."
    URI
    http://library.oapen.org/handle/20.500.12657/29712
    Keywords
    Alienation; social capital; neoliberalism; digital capitalism; accumulation; digital sociology; Commodity; Labour economics; Narcissism; Thorstein Veblen
    DOI
    10.16997/book16
    ISBN
    9781911534563; 9781911534570; 9781911534587; 9781911534594
    OCN
    1051778205
    Publisher
    University of Westminster Press
    Publisher website
    https://www.uwestminsterpress.co.uk/
    Publication date and place
    2018
    Series
    Critical Digital and Social Media Studies,
    Classification
    Social & political philosophy
    Society & culture: general
    Cultural studies
    Popular culture
    Social theory
    Political economy
    Pages
    194
    Public remark
    Relevant Wikipedia pages: Capitalism - https://en.wikipedia.org/wiki/Capitalism; Commodity - https://en.wikipedia.org/wiki/Commodity; Labour economics - https://en.wikipedia.org/wiki/Labour_economics; Narcissism - https://en.wikipedia.org/wiki/Narcissism; Social capital - https://en.wikipedia.org/wiki/Social_capital; Social media - https://en.wikipedia.org/wiki/Social_media; Social relation - https://en.wikipedia.org/wiki/Social_relation; Thorstein Veblen - https://en.wikipedia.org/wiki/Thorstein_Veblen
    Rights
    http://creativecommons.org/licenses/by-nc-nd/4.0/
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    Credits

    • logo Scoss
    • logo EU
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    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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