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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

dc.contributor.editorGATE, Germany
dc.date.accessioned2017-12-01 23:55:55
dc.date.accessioned2020-03-19 03:00:36
dc.date.accessioned2020-04-01T13:18:45Z
dc.date.available2020-04-01T13:18:45Z
dc.date.issued2016-07-27
dc.identifier640954
dc.identifierOCN: 1030819052en_US
dc.identifier.urihttp://library.oapen.org/handle/20.500.12657/30946
dc.description.abstract"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
dc.languageGerman
dc.relation.ispartofseriesSchriftenreihe Hochschulmarketing
dc.subject.otherSociology
dc.subject.otherStudierende
dc.subject.otherBitly
dc.subject.otherCampus
dc.subject.otherCustomer-Relationship-Management
dc.subject.otherFacebook
dc.subject.otherHochschulmarketing
dc.subject.otherMarketing
dc.subject.otherMobile App
dc.subject.otherSocial media
dc.subject.otherSuchmaschinenoptimierung
dc.subject.otherWeb-Seminar
dc.titleWeltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
dc.typebook
oapen.identifier.doi10.3278/6004519w
oapen.relation.isPublishedBy3dda59f0-ed42-4e5a-bfab-1ac6ef85f23f
oapen.relation.isFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9
oapen.relation.isbn9783763957507
oapen.collectionKnowledge Unlatched (KU)
oapen.place.publicationBielefeld
oapen.grant.number101782
oapen.grant.programKU Open Services
oapen.remark.publicRelevant Wikipedia pages: Bitly - https://de.wikipedia.org/wiki/Bitly; Campus - https://de.wikipedia.org/wiki/Campus; Customer-Relationship-Management - https://de.wikipedia.org/wiki/Customer-Relationship-Management; Facebook - https://de.wikipedia.org/wiki/Facebook; Hochschulmarketing - https://de.wikipedia.org/wiki/Hochschulmarketing; Marketing - https://de.wikipedia.org/wiki/Marketing; Mobile App - https://de.wikipedia.org/wiki/Mobile_App; Social Media - https://de.wikipedia.org/wiki/Social_Media; Suchmaschinenoptimierung - https://de.wikipedia.org/wiki/Suchmaschinenoptimierung; Web-Seminar - https://de.wikipedia.org/wiki/Web-Seminar
oapen.identifier.isbn9783763957507
grantor.number101782
oapen.identifier.ocn1030819052


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