Show simple item record

dc.contributor.authorVenkatraman, Shriram
dc.date.accessioned2017-05-01 23:55:55
dc.date.accessioned2019-01-11 13:45:08
dc.date.accessioned2020-04-01T13:32:10Z
dc.date.available2020-04-01T13:32:10Z
dc.date.issued2017
dc.identifier630700
dc.identifierOCN: 990030821en_US
dc.identifier.urihttp://library.oapen.org/handle/20.500.12657/31352
dc.description.abstractOne of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
dc.languageEnglish
dc.relation.ispartofseriesWhy We Post
dc.subject.classificationbic Book Industry Communication::J Society & social sciences
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFS Social groups
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology
dc.subject.otherindia
dc.subject.othercaste
dc.subject.othersocial media
dc.subject.othertechnology
dc.subject.otherFacebook
dc.subject.otherMobile phone
dc.subject.otherTwitter
dc.subject.otherWhatsApp
dc.titleSocial Media in South India
dc.typebook
oapen.identifier.doi10.26530/OAPEN_630700
oapen.relation.isPublishedBydf73bf94-b818-494c-a8dd-6775b0573bc2
oapen.relation.isFundedBy7292b17b-f01a-4016-94d3-d7fb5ef9fb79
oapen.collectionEuropean Research Council (ERC)
oapen.pages256
oapen.grant.number295486
oapen.grant.acronymSOCNET
oapen.grant.programFP7
oapen.remark.publicRelevant Wikipedia pages: Caste - https://en.wikipedia.org/wiki/Caste; Facebook - https://en.wikipedia.org/wiki/Facebook; India - https://en.wikipedia.org/wiki/India; Mobile phone - https://en.wikipedia.org/wiki/Mobile_phone; Social media - https://en.wikipedia.org/wiki/Social_media; Twitter - https://en.wikipedia.org/wiki/Twitter; WhatsApp - https://en.wikipedia.org/wiki/WhatsApp
oapen.identifier.ocn990030821


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record