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    Hybridity, or the Cultural Logic of Globalization

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    Author(s)
    Kraidy, Marwan
    Collection
    Knowledge Unlatched (KU)
    Number
    100304
    Language
    English
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    Abstract
    The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
    URI
    http://library.oapen.org/handle/20.500.12657/31581
    Keywords
    Media and Communications; Cultural imperialism; Globalization; Hybridity; Lebanon; United States
    DOI
    10.26530/oapen_626979
    ISBN
    9781592131433
    OCN
    1028770021
    Publisher
    Temple University Press
    Publisher website
    http://tupress.temple.edu/
    Publication date and place
    2006-06-01
    Grantor
    • Knowledge Unlatched - 100304 - KU Select 2016 Backlist Collection
    Public remark
    Relevant Wikipedia pages: Cultural imperialism - https://en.wikipedia.org/wiki/Cultural_imperialism; Globalization - https://en.wikipedia.org/wiki/Globalization; Hybridity - https://en.wikipedia.org/wiki/Hybridity; Lebanon - https://en.wikipedia.org/wiki/Lebanon; United States - https://en.wikipedia.org/wiki/United_States
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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