Praxishandbuch Online - Fundraising
Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
| dc.contributor.editor | Lampe, Björn | |
| dc.contributor.editor | Ziemann, Kathleen | |
| dc.contributor.editor | Ullrich, Angela | |
| dc.date.accessioned | 2017-03-02 23:55 | |
| dc.date.accessioned | 2019-11-11 17:24:37 | |
| dc.date.accessioned | 2020-04-01T13:50:47Z | |
| dc.date.available | 2020-04-01T13:50:47Z | |
| dc.date.issued | 2015 | |
| dc.identifier | 624894 | |
| dc.identifier | OCN: 979597951 | en_US |
| dc.identifier.uri | http://library.oapen.org/handle/20.500.12657/31832 | |
| dc.description.abstract | The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns. | |
| dc.language | German | |
| dc.relation.ispartofseries | Einzelveröffentlichungen Kulturmanagement und Museum | |
| dc.subject.classification | thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques | en_US |
| dc.subject.other | kampagnen | |
| dc.subject.other | economy | |
| dc.subject.other | betterplace | |
| dc.subject.other | guidebook | |
| dc.subject.other | internet | |
| dc.subject.other | social media | |
| dc.subject.other | cultural policy | |
| dc.subject.other | cultural industry | |
| dc.subject.other | kulturwirtschaft | |
| dc.subject.other | spenden | |
| dc.subject.other | campaigns | |
| dc.subject.other | cultural management | |
| dc.subject.other | ratgeber | |
| dc.subject.other | wirtschaft | |
| dc.subject.other | kulturmanagement | |
| dc.subject.other | kulturpolitik | |
| dc.subject.other | zivilgesellschaft | |
| dc.subject.other | donations | |
| dc.subject.other | fundraising | |
| dc.subject.other | civil society | |
| dc.subject.other | ||
| dc.subject.other | ||
| dc.subject.other | ||
| dc.subject.other | Newsletter | |
| dc.subject.other | Non-Profit-Organisation | |
| dc.subject.other | ||
| dc.title | Praxishandbuch Online - Fundraising | |
| dc.title.alternative | Wie man im Internet und mit Social Media erfolgreich Spenden sammelt | |
| dc.type | book | |
| oapen.abstract.otherlanguage | Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen. | |
| oapen.identifier.doi | 10.14361/9783839433102 | |
| oapen.relation.isPublishedBy | b30a6210-768f-42e6-bb84-0e6306590b5c | |
| oapen.relation.isFundedBy | 07f61e34-5b96-49f0-9860-c87dd8228f26 | |
| oapen.relation.isbn | 9783837633108;9783732833108 | |
| oapen.collection | Swiss National Science Foundation (SNF) | |
| oapen.pages | 188 | |
| oapen.place.publication | Bielefeld | |
| oapen.remark.public | Relevant Wikipedia pages: Betterplace.org - https://de.wikipedia.org/wiki/Betterplace.org; E-Mail - https://de.wikipedia.org/wiki/E-Mail; Facebook - https://de.wikipedia.org/wiki/Facebook; Fundraising - https://de.wikipedia.org/wiki/Fundraising; Google - https://de.wikipedia.org/wiki/Google; Newsletter - https://de.wikipedia.org/wiki/Newsletter; Non-Profit-Organisation - https://de.wikipedia.org/wiki/Non-Profit-Organisation; Social Media - https://de.wikipedia.org/wiki/Social_Media; Spende - https://de.wikipedia.org/wiki/Spende; Twitter - https://de.wikipedia.org/wiki/Twitter | |
| oapen.identifier.ocn | 979597951 |
