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    Fashion Meets Socialism: Fashion industry in the Soviet Union after the Second World War

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    Author(s)
    Gronow, Jukka
    Zhuravlev, Sergey
    Language
    English
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    Abstract
    "This book presents, above all, a study of the establishment and development of the Soviet organization and system of fashion industry and design as it gradually evolved in the years after the Second World War in the Soviet Union, which was, in the understanding of its leaders, reaching the mature or last stage of socialism when the country was firmly set on the straight trajectory to its final goal, Communism. What was typical of this complex and extensive system of fashion was that it was always loyally subservient to the principles of the planned socialist economy. This did not by any means indicate that everything the designers and other fashion professionals did was dictated entirely from above by the central planning agencies. Neither did it mean that their professional judgment would have been only secondary to ideological and political standards set by the Communist Party and the government of the Soviet Union. On the contrary, as our study shows, the Soviet fashion professionals had a lot of autonomy. They were eager and willing to exercise their own judgment in matters of taste and to set the agenda of beauty and style for Soviet citizens. The present book is the first comprehensive and systematic history of the development of fashion and fashion institutions in the Soviet Union after the Second World War. Our study makes use of rich empirical and historical material that has been made available for the first time for scientific analysis and discussion. The main sources for our study came from the state, party and departmental archives of the former Soviet Union. We also make extensive use of oral history and the writings published in Soviet popular and professional press."
    URI
    http://library.oapen.org/handle/20.500.12657/32124
    Keywords
    cultural history; soviet union; fashion industry; fashion design; fashion history; socialism; GUM (department store); Moscow; Tallinn
    DOI
    10.21435/sfh.20
    ISBN
    9789522227522;9789522226785
    OCN
    1030821309
    Publisher
    Finnish Literature Society / SKS
    Publication date and place
    Helsinki, 2015
    Grantor
    • Jane and Aatos Erkko Foundation and SKS
    Series
    Studia Fennica Historica, 20
    Classification
    Fashion and textile design
    History of art
    Cultural studies: dress and society
    Left-of-centre democratic ideologies
    Pages
    306
    Public remark
    Relevant Wikipedia pages: Fashion design - https://en.wikipedia.org/wiki/Fashion_design; GUM (department store) - https://en.wikipedia.org/wiki/GUM_(department_store); Moscow - https://en.wikipedia.org/wiki/Moscow; Soviet Union - https://en.wikipedia.org/wiki/Soviet_Union; Tallinn - https://en.wikipedia.org/wiki/Tallinn
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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