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    Marketing Management and Communications in the Public Sector

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    Author(s)
    Pasquier, Martial
    Villeneuve, Jean-Patrick
    Language
    English
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    Abstract
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
    URI
    https://library.oapen.org/handle/20.500.12657/46734
    Keywords
    communication ethics; communication models; communication strategies; communication theory; co-branding; crisis communication; Jean-Patrick Villeneuve; marketing instruments; non-profit management; public administration; public communication; public management; public marketing; public sector marketing; public-private partnerships; social marketing
    DOI
    10.4324/9781315622309
    Publication date and place
    2018
    Imprint
    Routledge
    Series
    Routledge Masters in Public Management,
    Classification
    Business and Management
    Business communication and presentation
    Sales and marketing
    Public relations
    Non-profitmaking organizations
    Political economy
    Public administration
    Central / national / federal government policies
    Pages
    274
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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