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dc.contributor.authorGallego, Maria
dc.contributor.authorDique, Lauren
dc.date.accessioned2021-06-02T10:11:30Z
dc.date.available2021-06-02T10:11:30Z
dc.date.issued2019
dc.identifierONIX_20210602_10.5772/intechopen.80964_405
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/49291
dc.description.abstractWe examine whether voter media awareness of the 2016 US Presidential election campaign influenced the election using a logit model to estimate the probability that a voter with certain characteristics votes for one of the two candidates. Our results indicate that the more active voters were on social media, the more likely they were to vote for Trump, and the more aware they were of the electoral campaign (watching TV, listening to the radio, reading newspapers, etc.) and the more interested they were in the news/politics, the less likely they were to vote for Trump. The impact of these variables was not as important as their sociodemographic characteristics.
dc.languageEnglish
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JP Politics & government
dc.subject.other2016 US Presidential election, candidates’ and voters’ policy positions, voters’ awareness of the election, probability of voting, voters’ activity on social media, voters’ media interests on the campaign
dc.titleChapter Estimating the Effect of Voters’ Media Awareness on the 2016 US Presidential Election
dc.typechapter
oapen.identifier.doi10.5772/intechopen.80964
oapen.relation.isPublishedBy09f6769d-48ed-467d-b150-4cf2680656a1
oapen.relation.isFundedByFP7-ICT-2007-2
oapen.grant.number224327
oapen.grant.acronymCHOSEN


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