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dc.contributor.authorFlorin, Bo
dc.contributor.authorVonderau, Patrick
dc.contributor.authorZimmermann, Yvonne
dc.date.accessioned2021-07-23T10:03:25Z
dc.date.available2021-07-23T10:03:25Z
dc.date.issued2021
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/50158
dc.description.abstractAdvertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.en_US
dc.languageEnglishen_US
dc.relation.ispartofseriesFilm Culture in Transitionen_US
dc.subject.classificationbic Book Industry Communication::A The arts::AP Film, TV & radio::APF Films, cinemaen_US
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies::JFDV Advertising & societyen_US
dc.subject.otherscreen advertising, sponsored film, non-theatrical film, cinema studies, media industry studiesen_US
dc.titleAdvertising and the Transformation of Screen Culturesen_US
dc.typebook
oapen.identifier.doi10.5117/9789462989153en_US
oapen.relation.isPublishedBydd3d1a33-0ac2-4cfe-a101-355ae1bd857aen_US
oapen.relation.isFundedBy2047b06c-7dbe-4fc1-b2e3-31680fd7cd70en_US
oapen.relation.isbn9789462989153en_US
oapen.pages141en_US


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