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dc.contributor.editorMinowa, Yuko
dc.contributor.editorBelk, Russell
dc.date.accessioned2021-12-17T11:26:42Z
dc.date.available2021-12-17T11:26:42Z
dc.date.issued2022
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/52062
dc.description.abstractCollaborations between entertainment industries and artificial intelligence researchers in Japan have since the mid-1990s produced a growing interest in modeling affect and emotion for use in mass-produced social robots. Robot producers and marketers reason that such robot companions can provide comfort, healing (iyashi), and intimacy in light of attenuating social bonds and increased socioeconomic stress characteristic of Japanese society since the collapse of the country’s bubble economy in the early 1990s. While many of these robots with so-called “artificial emotional intelligence” are equipped with rudimentary capacities to “read” predefined human emotion through such mechanisms as facial expression recognition, a new category of companion robots are more experimental. These robots do not interpret human emotion through affect-sensing software but rather invite human-robot interaction through affectively pleasing forms of haptic feedback. These new robots are called haptic creatures: robot companions designed to deliver a sense of comforting presence through a combination of animated movements and healing touch. Integrating historical analysis with ethnographic interviews with new users of these robots, and focusing in particular on the cat-like cushion robot Qoobo, this chapter argues that while companion robots are designed in part to understand specific human emotions, haptic creatures are created as experimental devices that can generate new and unexpected pleasures of affective care unique to human-robot relationships. It suggests that this distinction is critical for understanding and evaluating how corporations seek to use human-robot affect as a means to deliver care to consumers while also researching and building new markets for profit maximization.en_US
dc.languageEnglishen_US
dc.relation.ispartofseriesRoutledge Frontiers in the Development of International Business, Management and Marketingen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Managementen_US
dc.subject.otherAkshaya, Alison, Amy, and, Asia, Autonomy, B, Bangkok, Belk, Buddhist, Century, Chains, Changing, Chieh, Children's, China, China's, Christina, Cold, Commodity, Community, Cong, Consumer, Consumerism, Consumption, Contemporary, Contents, contributors, Credit, Culture, Death, Devi, Dystopia, Early, Education, Elizabeth, Elsewhere, Empowerment, Eric, Fashion, Food, French, from, Gift, giving, Governance, Guojun, Hackley, Hanoi, He, History, Hsein, Hulme, Humiliation, Hung, I, Identity, II, III, illustrations, in, India, Introduction, Investing, is, Issues, IV, Japan, Jenny, Jia, Juliana, Kazuo, Kinship, Lam, Lee, Li, Lin, List, Liu, Lok, Long, Magnum, Making, Male, Man, March, Mattjis, Memorial, Meng, Michelle, Minowa, Modern, Mother's, National, Neoliberalism, of, on, Pheonix, Ping, Practice, Practices, Precarity, Predicting, Privacy, Projects, Provision, Publishing, Ricks, Rinkinen, Rituals, Rohit, Role, Rungpaka, Russell, Sarah, Sawyer, SECTION, Shove, Smits, Social, Solitary, Study, sun, Sustainability, System, Systems, Thai, Thanatopolitics, The, Theory, Theravāda, Usui, Utopia, Varman, Viayalakshmi, Vijay, W, Wing, Work, Xin, Yang, Yuko, Zhaoen_US
dc.titleConsumer Culture Theory in Asiaen_US
dc.title.alternativeHistory and Contemporary Issuesen_US
dc.typebook
oapen.identifier.doi10.4324/9781003111559en_US
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bben_US
oapen.relation.hasChapterfd0f85a6-acc0-4564-8cfc-a6180afb1834
oapen.relation.isbn9780367629496en_US
oapen.relation.isbn9780367629502en_US
oapen.relation.isbn9781003111559en_US
oapen.imprintRoutledgeen_US
oapen.pages294en_US
peerreview.anonymitySingle-anonymised
peerreview.idbc80075c-96cc-4740-a9f3-a234bc2598f1
peerreview.open.reviewNo
peerreview.publish.responsibilityPublisher
peerreview.review.stagePre-publication
peerreview.review.typeProposal
peerreview.reviewer.typeInternal editor
peerreview.reviewer.typeExternal peer reviewer
peerreview.titleProposal review
oapen.review.commentsTaylor & Francis open access titles are reviewed as a minimum at proposal stage by at least two external peer reviewers and an internal editor (additional reviews may be sought and additional content reviewed as required).


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