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dc.contributor.editorStrömbäck, Jesper
dc.contributor.editorkiousis, spiro
dc.description.abstractFrames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable—i.e., the act of framing—actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect.en_US
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSP Public relationsen_US
dc.subject.classificationbic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studiesen_US
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTJ Press & journalismen_US
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JP Politics & government::JPH Political structure & processesen_US
dc.subject.otherstrategic framing, framing theory, audience studies, politics, analysis, public relationsen_US
dc.titlePolitical Public Relationsen_US
dc.title.alternativeConcepts, Principles, and Applicationsen_US

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