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dc.contributor.authorDan, Viorela
dc.contributor.authorIhlen, Oyvind
dc.contributor.authorRaknes, Ketil
dc.date.accessioned2022-01-31T13:34:50Z
dc.date.available2022-01-31T13:34:50Z
dc.date.issued2020
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/52620
dc.description.abstractFrames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable—i.e., the act of framing—actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect.en_US
dc.languageEnglishen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relationsen_US
dc.subject.classificationthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studiesen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP2 News media and journalismen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPH Political structure and processesen_US
dc.subject.otherstrategic framing, framing theory, audience studies, politics, analysis, public relationsen_US
dc.titleChapter 7 Political Public Relations and Strategic Framingen_US
dc.title.alternativeUnderlying Mechanisms, Success Factors, and Impacten_US
dc.typechapter
oapen.identifier.doi10.4324/9781351053143-7en_US
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bben_US
oapen.relation.isPartOfBook08a02d7d-4364-47c8-8c6d-ee497852ba94en_US
oapen.relation.isFundedBy822a9356-0764-4730-8984-9958f379adaden_US
oapen.relation.isbn9781138484047en_US
oapen.relation.isbn9781138484054en_US
oapen.imprintRoutledgeen_US
oapen.pages20en_US


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