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dc.contributor.authorŚledziewska, Katarzyna
dc.contributor.authorWłoch, Renata
dc.description.abstractThe unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students from economics, business, and other social science majors who seek an overview of the main digital economy concepts and research. Its down-to-earth approach and communicative style will also speak to businesses practitioners who want to understand the ongoing digital disruption of the market rules and emergence of the new digital business models. The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world? The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls.en_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economicsen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industriesen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCF Labour / income economicsen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketingen_US
dc.subject.otherAI; artificial intelligence; Big Tech; Covid-19; cross-border data flows; datafication; data-first approach; digital business models; digital economy; digital processes; digital transformation; fourth technological revolution; markets of goods and services; network economy; platform economy; tehnological disruptionen_US
dc.titleThe Economics of Digital Transformationen_US
dc.title.alternativeThe Disruption of Markets, Production, Consumption, and Worken_US

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