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dc.contributor.authorDorigoni, Alessia
dc.contributor.authorPolonio, Luca
dc.contributor.authorGraffeo, Michele
dc.contributor.authorBonini, Nicolao
dc.date.accessioned2022-05-04T14:16:33Z
dc.date.available2022-05-04T14:16:33Z
dc.date.issued2022
dc.identifierONIX_20220504_9788835139584_25
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/54290
dc.languageItalian
dc.subject.classificationbic Book Industry Communication::P Mathematics & science::PS Biology, life sciences::PSA Life sciences: general issues::PSAN Neurosciences
dc.subject.classificationbic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTR Cognitive science
dc.subject.otherConsumer decision-making
dc.subject.othereye-tracking
dc.subject.othervisual attention
dc.subject.otherinformation processing
dc.subject.othernumeracy
dc.subject.othercognitive reflection
dc.titleAnalisi di movimenti oculari nella risoluzione di problemi commerciali
dc.title.alternativeIl ruolo delle abilità numeriche e dell’impulsività cognitiva
dc.typebook
oapen.abstract.otherlanguageMany daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?”. The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento.
oapen.relation.isPublishedBye2ddfb5e-9202-4851-8afe-1e09b020b018
oapen.relation.isbn9788835139584
oapen.pages39
oapen.place.publicationMilan


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