Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute

dc.contributor.author	Romani, Gianmarco
dc.date.accessioned	2022-05-31T10:20:40Z
dc.date.available	2022-05-31T10:20:40Z
dc.date.issued	2013
dc.identifier	ONIX_20220531_9788866555063_359
dc.identifier.issn	2705-0297
dc.identifier.uri	https://library.oapen.org/handle/20.500.12657/55075
dc.language	Italian
dc.relation.ispartofseries	Premio Ricerca «Città di Firenze»
dc.title	Fear Appeal e Message Framing
dc.title.alternative	Strategie persuasive in interazione per la promozione della salute
dc.type	book
oapen.abstract.otherlanguage	Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (fear appeal is message framing), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen.
oapen.identifier.doi	10.36253/978-88-6655-506-3
oapen.relation.isPublishedBy	bf65d21a-78e5-4ba2-983a-dbfa90962870
oapen.relation.isbn	9788866555063
oapen.relation.isbn	9788892734791
oapen.series.number	29
oapen.pages	104
oapen.place.publication	Florence