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dc.contributor.authorPereira da Silva, Géraldine
dc.date.accessioned2022-06-01T12:15:14Z
dc.date.available2022-06-01T12:15:14Z
dc.date.issued2020
dc.identifierONIX_20220601_9788855181549_344
dc.identifier.issn2704-5781
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/56161
dc.description.abstractIn the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
dc.languageEnglish
dc.relation.ispartofseriesStudies on Adult Learning and Education
dc.subject.otherQualifica Center
dc.subject.otherlifelong learning
dc.subject.otheradult education
dc.subject.otheradvertising
dc.titleChapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
dc.typechapter
oapen.identifier.doi10.36253/978-88-5518-155-6.12
oapen.relation.isPublishedBybf65d21a-78e5-4ba2-983a-dbfa90962870
oapen.relation.isbn9788855181549
oapen.series.number12
oapen.pages8
oapen.place.publicationFlorence


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