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dc.contributor.editorTorres-Toukoumidis, Angel
dc.date.accessioned2022-07-07T10:07:29Z
dc.date.available2022-07-07T10:07:29Z
dc.date.issued2022
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/57265
dc.description.abstractThis book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.en_US
dc.languageEnglishen_US
dc.relation.ispartofseriesRoutledge Focus on Digital Media and Cultureen_US
dc.subject.othercommunication;Esports;e-sports;gamers;gaming;livestreaming;live-streaming;marketing;online games;social media;transmedia;twitch streaming;video games;YouTubeen_US
dc.titleEsports and the Mediaen_US
dc.title.alternativeChallenges and Expectations in a Multi-Screen Societyen_US
dc.typebook
oapen.identifier.doi10.4324/9781003273691en_US
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bben_US
oapen.relation.isbn9781032222653en_US
oapen.relation.isbn9781032226781en_US
oapen.relation.isbn9781000652864en_US
oapen.imprintRoutledgeen_US
oapen.pages135en_US
oapen.remark.publicFunder name: Universidad Politécnica Salesiana, Ecuador


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