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dc.contributor.authorRøstvik, Camilla Mørk
dc.date.accessioned2022-08-05T15:38:00Z
dc.date.available2022-08-05T15:38:00Z
dc.date.issued2022
dc.identifierONIX_20220805_9781787355385_10
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/57800
dc.description.abstractThe menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
dc.languageEnglish
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFS Social groups::JFSJ Gender studies, gender groups::JFSJ1 Gender studies: women
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology::JHMC Social & cultural anthropology, ethnography
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCZ Economic history
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJB Business studies: general
dc.subject.classificationbic Book Industry Communication::V Health & personal development::VF Family & health::VFD Popular medicine & health::VFDW Women's health
dc.subject.otherwomen's health
dc.subject.othermenstruation
dc.subject.othereconomics
dc.subject.otherbusiness
dc.subject.otherhistory
dc.subject.otherwomens studies
dc.subject.otheranthropolgy
dc.subject.othersociology
dc.subject.otherwomens history
dc.titleCash Flow
dc.title.alternativeThe businesses of menstruation
dc.typebook
oapen.identifier.doi10.14324/111.9781787355385
oapen.relation.isPublishedBydf73bf94-b818-494c-a8dd-6775b0573bc2
oapen.relation.isbn9781787355385
oapen.relation.isbn9781787355446
oapen.relation.isbn9781787355569
oapen.relation.isbn9781787355682
oapen.relation.isbn9781787355750
oapen.imprintUCL Press
oapen.place.publicationLondon


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