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dc.contributor.authorPouillard, Veronique
dc.contributor.authorMillet, Audrey
dc.date.accessioned2023-01-25T10:00:41Z
dc.date.available2023-01-25T10:00:41Z
dc.date.issued2023
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/60875
dc.description.abstractMade in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exercised locally, as in Paris and in the wine producing regions. The French government has consistently fostered production that advertised its country-of-origin as a symbol of quality on domestic and international markets. This chapter discusses the luxury industries, especially haute couture. The experiences of this industry, and other luxury industries show that is possible to relocate production outside France, which has resulted in the massification of luxury-item production.en_US
dc.languageEnglishen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic historyen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economicsen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketingen_US
dc.subject.otherBrands, Historical, Perspective, National, Markets, Globalen_US
dc.titleChapter 7 Made in France and Made in Parisen_US
dc.title.alternativeLuxury branding in the longue duréeen_US
dc.typechapter
oapen.identifier.doi10.4324/9781003166184-7en_US
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bben_US
oapen.relation.isPartOfBook80919844-9a02-4ccd-9ce4-437b9b6beabben_US
oapen.relation.isFundedByc273ec27-d2be-4f1d-8917-141b286f1657en_US
oapen.relation.isbn9780367754976en_US
oapen.relation.isbn9780367762681en_US
oapen.imprintRoutledgeen_US
oapen.pages19en_US


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