Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
| dc.contributor.author | ottone, andrea | |
| dc.date.accessioned | 2023-08-03T15:03:07Z | |
| dc.date.available | 2023-08-03T15:03:07Z | |
| dc.date.issued | 2023 | |
| dc.identifier | ONIX_20230803_9791221500929_26 | |
| dc.identifier.uri | https://library.oapen.org/handle/20.500.12657/74830 | |
| dc.description.abstract | this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. | |
| dc.language | English | |
| dc.relation.ispartofseries | Datini Studies in Economic History | |
| dc.subject.classification | thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology | en_US |
| dc.subject.other | book history | |
| dc.subject.other | publishing planning | |
| dc.subject.other | Venetian economic history | |
| dc.subject.other | the Giunti publishing house | |
| dc.title | Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition | |
| dc.type | chapter | |
| oapen.identifier.doi | 10.36253/979-12-215-0092-9.18 | |
| oapen.relation.isPublishedBy | bf65d21a-78e5-4ba2-983a-dbfa90962870 | |
| oapen.relation.isPartOfBook | 9f9bbbdd-c500-4575-9865-db2693689bc1 | |
| oapen.relation.isbn | 9791221500929 | |
| oapen.series.number | 3 | |
| oapen.pages | 16 | |
| oapen.place.publication | Florence |
