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dc.contributor.authorSteadman, Chloe
dc.contributor.authorCoffin, Jack
dc.date.accessioned2023-11-17T13:02:14Z
dc.date.available2023-11-17T13:02:14Z
dc.date.issued2024
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/85201
dc.description.abstractThis chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon – and converse with – existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond.en_US
dc.languageEnglishen_US
dc.subject.otherconsuming atmospheres, marketing, marketing research, consumer experience, consumer cultureen_US
dc.titleChapter 1 Consuming atmospheresen_US
dc.title.alternativeA journey through the past, present, and future of atmospheres in marketingen_US
dc.typechapter
oapen.identifier.doi10.4324/ 9781003288510- 1en_US
oapen.relation.isPublishedBy7b3c7b10-5b1e-40b3-860e-c6dd5197f0bben_US
oapen.relation.isPartOfBookd6917606-17be-4e1b-b093-bbdb6b795d07en_US
oapen.relation.isbn9781032264929en_US
oapen.relation.isbn9781032264943en_US
oapen.imprintRoutledgeen_US
oapen.pages19en_US
oapen.remark.publicFunder name: MMU Business School


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