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dc.contributor.authorNoris, Alice
dc.contributor.authorCantoni, Lorenzo
dc.date.accessioned2024-01-11T11:33:55Z
dc.date.available2024-01-11T11:33:55Z
dc.date.issued2022
dc.identifierONIX_20240111_9789004523555_25
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/86595
dc.description.abstractFashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
dc.languageEnglish
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies::JFCA Popular culture
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFP Social interaction
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFS Globalization
dc.subject.othercommunication
dc.subject.otherculture
dc.subject.otherFashion
dc.subject.otherFashion Studies
dc.subject.otherglobalisation
dc.subject.otherglobalization
dc.subject.otherintercultural
dc.subject.otherIntercultural Communication
dc.subject.otherIntercultural Communication Crises
dc.subject.otherinternational
dc.subject.otherpop culture
dc.subject.otherPopular Culture
dc.titleDigital Fashion Communication
dc.title.alternativen (Inter)cultural Perspective
dc.typebook
oapen.identifier.doi10.1163/9789004523555
oapen.relation.isPublishedByaf16fd4b-42a1-46ed-82e8-c5e880252026
oapen.relation.isbn9789004523555
oapen.relation.isbn9789004520615


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