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dc.contributor.authorCaliandro, Alessandro
dc.contributor.authorGandini, Alessandro
dc.contributor.authorBainotti, Lucia
dc.contributor.authorAnselmi, Guido
dc.date.accessioned2024-05-01T14:00:41Z
dc.date.available2024-05-01T14:00:41Z
dc.date.issued2024
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/90094
dc.description.abstractThis book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).en_US
dc.languageEnglishen_US
dc.relation.ispartofseriesDigital Studiesen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industriesen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and societyen_US
dc.subject.classificationthema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBW Internet: general worksen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCV Economics of specific sectors::KCVM Digital or internet economicsen_US
dc.subject.classificationthema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides::UDB Internet guides and online servicesen_US
dc.subject.otherdigital methods, digital platforms, platformisation, consumer culture, marketing, social mediaen_US
dc.titleThe Platformisation of Consumer Cultureen_US
dc.title.alternativeA Digital Methods Guideen_US
dc.typebook
oapen.identifier.doi10.5117/9789463729567en_US
oapen.relation.isPublishedBydd3d1a33-0ac2-4cfe-a101-355ae1bd857aen_US
oapen.relation.isbn9789463729567en_US
oapen.series.number4en_US
oapen.pages282en_US
oapen.place.publicationAmsterdamen_US


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