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        Comunicación y persuasión en entornos digitales

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        Contributor(s)
        Mapelli, Giovanna (editor)
        Pano Alaman, Ana (editor)
        Language
        Spanish
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        Abstract
        La comunicación persuasiva pretende influir en la psique y la voluntad de los individuos para cambiar opiniones y acciones, valiéndose de argumentos y recursos lingüísticos y visuales. Hoy en día, los contenidos que circulan por los entorno digitales vehiculan e imponen opiniones, crean tendencia y orientan los comportamientos de la mayor parte de la ciudadanía, por ello, las estrategias y mecanismos persuasivos qie se emplean en esos entornos merecen un estudio en profundidad para entender los efectos que se producen en los hablantes y cómo moldean el pensamiento del interlocutor. La retórica de este paradigma 2.0 resulta clave en los ámbitos político, turístico, publicitario e institucional, entre muchos otros.
        URI
        https://library.oapen.org/handle/20.500.12657/109685
        Keywords
        Alaman; Análisis del discurso; Benjamin; Comunicación; Comunicación digital; digitales; discurso público; entornos; Giovanna; Kloss; Lingüística de corpus; Mapelli; Pano; persuasión
        DOI
        10.3726/b21114
        ISBN
        9783631907436, 9783631907436, 9783631907443, 9783631907429
        Publisher
        Peter Lang International Academic Publishers
        Publisher website
        https://www.peterlang.com/
        Publication date and place
        Bern, 2024
        Classification
        Language and Linguistics
        Media studies: internet, digital media and society
        Media studies: advertising and society
        Pages
        148
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        License

        • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

        Credits

        • logo EU
        • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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