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    Pop City

    Korean Popular Culture and the Selling of Place

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    Author(s)
    Youjeong, Oh
    Collection
    Knowledge Unlatched (KU)
    Number
    103128
    Language
    English
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    Abstract
    This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
    URI
    http://library.oapen.org/handle/20.500.12657/25331
    Keywords
    Anthropology
    ISBN
    9781501730733;9781501730740
    OCN
    1100537213
    Publisher
    Cornell University Press
    Publisher website
    https://www.cornellpress.cornell.edu/
    Publication date and place
    Ithaca, NY, 2018-12-15
    Grantor
    • Knowledge Unlatched - 103128 - KU Select 2018: HSS Frontlist Books
    Public remark
    21-7-2020 - No DOI registered in CrossRef for ISBN 9781501730719
    Rights
    https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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