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dc.contributor.authorYoujeong, Oh
dc.date.accessioned2019-03-29 23:55
dc.date.accessioned2020-03-10 03:00:37
dc.date.accessioned2020-04-01T10:34:33Z
dc.date.available2020-04-01T10:34:33Z
dc.date.issued2018-12-15
dc.identifier1004768
dc.identifierOCN: 1100537213en_US
dc.identifier.urihttp://library.oapen.org/handle/20.500.12657/25331
dc.description.abstractThis book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
dc.languageEnglish
dc.subject.otherAnthropology
dc.titlePop City
dc.title.alternativeKorean Popular Culture and the Selling of Place
dc.typebook
oapen.relation.isPublishedBy06a447d4-1d09-460f-8b1d-3b4b09d64407
oapen.relation.isFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9
oapen.relation.isbn9781501730733;9781501730740
oapen.collectionKnowledge Unlatched (KU)
oapen.place.publicationIthaca, NY
oapen.grant.number103128
oapen.grant.programKU Select 2018: HSS Frontlist Books
oapen.remark.public21-7-2020 - No DOI registered in CrossRef for ISBN 9781501730719
oapen.identifier.isbn9781501730733
grantor.number103128
oapen.identifier.ocn1100537213


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