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    4.1 Il realismo strategico nel governo d'impresa

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    Author(s)
    Cristiano, Ciappei
    Language
    Italian
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    Abstract
    Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits.
     
    Come tutti i volumi della collana il libro propone riflessioni ed approfondimenti culturali ad ampio raggio funzionali al governo d'impresa. Tradizionalmente il realismo viene identificato in un approccio disincantato alla realtà che si contrappone ad ogni forma di ideologia o di utopia; qui si propone un realismo strategico che supporti un umanesimo imprenditoriale rifuggendo al contempo sia dal cinismo, sia dall'idealismo. In tal senso nella strategia: la convenienza seleziona i vantaggi perseguibili; l'interesse è la spinta al cambiamento; lo stratagemma fa leva sulla propensione degli eventi; il piano traccia la rotta delle opportunità evocate; l'azione le raccoglie.
     
    URI
    http://library.oapen.org/handle/20.500.12657/34747
    Keywords
    economy; gestione d'impresa; business & management; economia
    DOI
    10.26530/OAPEN_356378
    ISBN
    8884533058
    OCN
    1030814063; 874265176
    Publisher
    Firenze University Press
    Publisher website
    https://www.fupress.com/
    Publication date and place
    2006
    Classification
    Business strategy
    Corporate governance
    Rights
    https://creativecommons.org/licenses/by-nc-nd/2.5/
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    Credits

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    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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