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    The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

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    Author(s)
    Puschmann, Cornelius,
    Collection
    AG Universitätsverlage
    Language
    English
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    Abstract
    Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
     
    Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
     
    URI
    https://library.oapen.org/handle/20.500.12657/37267
    Keywords
    Communication; Media; Corporate Blog; Internet
    DOI
    10.17875/gup2010-520
    ISBN
    9783941875555
    OCN
    794698114
    Publisher
    Universitätsverlag Göttingen
    Publication date and place
    2010
    Classification
    Communication studies
    Media studies
    Computing and Information Technology
    Public remark
    Relevant Wikipedia pages: Blog - https://en.wikipedia.org/wiki/Blog; Internet - https://en.wikipedia.org/wiki/Internet
    Rights
    http://creativecommons.org/licenses/by-nd/3.0/de
    • Harvested from Göttingen

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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