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    Die Neumitgliederwerbung von SPD und CDU im Vergleich

    Strategielose Mitgliederpartei oder überfordertes Ehrenamt?

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    Author(s)
    Jakobs, Simon
    Contributor(s)
    Jun, Uwe (editor)
    Language
    German
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    Abstract
    Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completely new field of investigation. The study reveals that the loss of members can be stopped at the cost of further professionalization of party members.
     
    Handelt es sich bei dem Mitgliederschwund deutscher Volksparteien um ein unaufhaltsames Niedergangsszenario oder um ein umkehrbares Phänomen? In einer ersten systematischen Untersuchung der Strategien der CDU und SPD bei der Anwerbung neuer Parteimitglieder zeigt Jakobs, dass es sich lohnt, in ein völlig neues Forschungsfeld vorzudringen. Die vergleichende Analyse macht deutlich, dass der Mitgliederverlust in deutschen Parteien zwar gestoppt werden kann, aber die weitere Professionalisierung der Parteimitglieder notwendig macht.
     
    URI
    https://library.oapen.org/handle/20.500.12657/43066
    Keywords
    Freiwilligenarbeit; member recruitment; membership; Mitgliederrekrutierung; Mitgliederwerbung; participation; Partizipation; popular parties; recruitment strategy; Recruitmentforschung; Recruitmentstrategien; Strategie; Volksparteien; volunteer work
    DOI
    10.3224/84742495
    Publisher
    Verlag Barbara Budrich
    Publisher website
    https://budrich.eu/
    Publication date and place
    2021
    Imprint
    Verlag Barbara Budrich
    Series
    Parteien in Theorie und Empirie, 8
    Classification
    Political parties and party platforms
    Pages
    474
    Rights
    https://creativecommons.org/licenses/by-sa/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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