Our Master’s Voice
Advertising
| dc.contributor.author | Rorty, James | |
| dc.date.accessioned | 2020-12-14T10:52:36Z | |
| dc.date.available | 2020-12-14T10:52:36Z | |
| dc.date.issued | 2020 | |
| dc.identifier.isbn | 9781951399009 | en_US |
| dc.identifier.uri | https://library.oapen.org/handle/20.500.12657/43309 | |
| dc.description.abstract | “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley. | en_US |
| dc.language | English | en_US |
| dc.subject.classification | thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society | en_US |
| dc.subject.classification | thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies | en_US |
| dc.subject.classification | thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising | en_US |
| dc.subject.other | advertising and society | en_US |
| dc.subject.other | communication studies | en_US |
| dc.subject.other | advertising | en_US |
| dc.title | Our Master’s Voice | en_US |
| dc.title.alternative | Advertising | en_US |
| dc.type | book | |
| oapen.identifier.doi | 10.21428/3f8575cb.dbba9917 | en_US |
| oapen.relation.isPublishedBy | 64e0d223-5f1a-4b47-8420-5c9602f55a59 | |
| oapen.collection | ScholarLed | |
| oapen.pages | 318 | en_US |
