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dc.contributor.authorRorty, James
dc.date.accessioned2020-12-14T10:52:36Z
dc.date.available2020-12-14T10:52:36Z
dc.date.issued2020
dc.identifier.isbn9781951399009en_US
dc.identifier.urihttps://library.oapen.org/handle/20.500.12657/43309
dc.description.abstract“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.en_US
dc.languageEnglishen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and societyen_US
dc.subject.classificationthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studiesen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertisingen_US
dc.subject.otheradvertising and societyen_US
dc.subject.othercommunication studiesen_US
dc.subject.otheradvertisingen_US
dc.titleOur Master’s Voiceen_US
dc.title.alternativeAdvertisingen_US
dc.typebook
oapen.identifier.doi10.21428/3f8575cb.dbba9917en_US
oapen.relation.isPublishedBy64e0d223-5f1a-4b47-8420-5c9602f55a59
oapen.collectionScholarLed
oapen.pages318en_US


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