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    Our Master’s Voice

    Advertising

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    Author(s)
    Rorty, James
    Collection
    ScholarLed
    Language
    English
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    Abstract
    “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
    URI
    https://library.oapen.org/handle/20.500.12657/43309
    Keywords
    advertising and society; communication studies; advertising
    DOI
    10.21428/3f8575cb.dbba9917
    ISBN
    9781951399009
    Publisher
    mediastudies.press
    Publisher website
    https://www.mediastudies.press/
    Publication date and place
    2020
    Classification
    Media studies: advertising and society
    Communication studies
    Advertising
    Pages
    318
    Rights
    https://creativecommons.org/licenses/by-nc/4.0/
    • Imported or submitted locally

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    License

    • If not noted otherwise all contents are available under Attribution 4.0 International (CC BY 4.0)

    Credits

    • logo EU
    • This project received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 683680, 810640, 871069 and 964352.

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